How we evaluate
We look for better choices.
Sustainability is rarely black or white. Horsewell recognises that every product has advantages and limitations. The purpose of the evaluation is therefore not to create an artificial sustainability score, but to look critically at the most relevant aspects of each product and be transparent about what we know.
Is this genuinely a good choice for the horse?
We look at whether the product has a clear purpose, whether it is appropriate for horses and whether it genuinely adds value.
The key question is
Would this genuinely benefit the horse?
Has thought been given to its impact on the planet?
We consider the environmental aspects that are relevant to each product, rather than expecting every product to be perfect.
We use language such as "a better choice" rather than claiming that a product is completely "sustainable".
Can we understand what we are actually buying?
Transparency is at the heart of Horsewell. We look for clear and reliable information about:
If information is unavailable, we don't hide it. We tell you what we know — and what we don't.
Horsewell is not trying to create the illusion that sustainability can always be reduced to a number. Instead, the evaluation should help customers understand why Horsewell chose a product and what considerations went into that choice.
All products ultimately offered on Horsewell are products that Horsewell genuinely stands behind. We do not use customer-facing categories such as "Approved", "With Reservations" or "Not for Horsewell". Those remain internal evaluation concepts only.
Independence
We are not paid by manufacturers to approve products or give positive evaluations. Our aim is to make thoughtful, independent choices and give customers the information they need to make better purchasing decisions.
Choose better.