Is this genuinely a good choice for the horse?

We look at whether the product has a clear purpose, whether it is appropriate for horses and whether it genuinely adds value.

• alignment with natural horse needs
• ingredients or materials
• evidence supporting the product's purpose or claims

Has thought been given to its impact on the planet?

We consider the environmental aspects that are relevant to each product, rather than expecting every product to be perfect.

• materials and ingredients
• packaging
• reusability, repairability or end-of-life

Can we understand what we are actually buying?

Transparency is at the heart of Horsewell. We look for clear and reliable information about:

• ingredients, materials, origin and production
• relevant certifications and product claims with evidence
• sustainability claims